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Film or Cinema Pertains To The Movies That Carry Audiovisual Messages and Are Usually

This document provides information about different types of media: 1) Traditional media includes print media like newspapers, magazines, books and photographs. Broadcast media includes radio and television. Film/cinema includes movies projected in theaters. 2) New media refers to computer-originated and internet-delivered information, allowing viewing of content through newer technologies. Social media connects people through online platforms. 3) Indigenous media varies between communities but includes folk/traditional media, gatherings, direct observation, records, and oral instruction to communicate and preserve local culture.

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540 views

Film or Cinema Pertains To The Movies That Carry Audiovisual Messages and Are Usually

This document provides information about different types of media: 1) Traditional media includes print media like newspapers, magazines, books and photographs. Broadcast media includes radio and television. Film/cinema includes movies projected in theaters. 2) New media refers to computer-originated and internet-delivered information, allowing viewing of content through newer technologies. Social media connects people through online platforms. 3) Indigenous media varies between communities but includes folk/traditional media, gatherings, direct observation, records, and oral instruction to communicate and preserve local culture.

Uploaded by

Mhagz Maggie
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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MEDIA AND INFORMATION LITERACY WEEK 3

OCTOBER 26 -30, 2020


MAGDALENA B. DASCO
(SUBJECT TEACHER)

Learning Competency: Explain how the evolution of media from traditional to new media shaped the
values and norms of people and society. Compare and contrast how one particular issue or news is
presented through the different types of media (print, broadcast, online), and Contrast indigenous
media to the more common sources of information such as library, internet, etc. (MIL11/12IMILIIIa-1)

The Evolution of Media from Traditional to New Media Shaped


The Values and Norms of People and Society

When discussing media as a cultural product, the concept of media as part of popular or pop
culture also materializes. Culture is defined as “the sum of those characteristics that identify and
differentiate human societies. The culture of a nation is made up its language, history, traditions,
climate, geography, arts, social, economic and political norms, and its system of values; and such a
nation’s size, its neighbors and its current prosperity condition the nature of its culture.”

Media as an Information Industry

When discussing media as the channel, especially in the typical SMCR (Sender-Message-
Channel-Receiver) communication model, these pertain to the specific media industry or creative
industry that includes such a channel. These include the film industry, the broadcast industry (covering
radio and television), the publishing industry (covering books, newspapers, magazines and comics), and
the photography industry. The internet industry has been established because of the telecommunication
providers and companies that produce electronic goods. Additionally various emerging and developing
media-related technologies, especially those belonging in the information technology (or IT) sectors
such as mobile phones or tablets, could also be placed in this category of media channels.

Kinds of Media

Traditional Media covers the kinds if media that were invented prior to the invention of the
Internet. This includes all kinds of written or print media like, newspaper and magazines. Comics and
books are also included in print media. Photographs, especially those printed in newspapers or
magazines, are also included in the sub-category.

 Broadcast media pertains to electronics media that uses electricity and technology to deliver
the message or information. This includes radio and television.
 Film or cinema pertains to the movies that carry audiovisual messages and are usually
projected onto a huge screen in theaters or movie houses.

New Media was a term coined to refer to media that developed when the use of computer
technology became ordinary and common in most parts of the world. The computer is not exactly the
media being referred to with this term, but it encompasses computer-originated and usually Internet-
delivered information. But essentially, new media also refers to a different or newer way of creating,
processing, and transmitting information that is also similar to traditional media. Viewing films, watching
television shows, listening to radio programs, and reading newspaper could be done with the use of
newer ICTs that break away from the traditional way of viewing and handling media.

Social Media refers to Internet-maintained computer programs that could be installed in


personal computers or portable devices, the sole purpose of which is to connect with other people using
the same platform. The purpose of which is to use these platforms to stay in touch with likeminded
individuals or people with the same interests as you.
Print Media the oldest media forms are newspapers, magazines, journals, newsletters, and other
printed material. These publications are collectively known as the Print Media. Although print media
leadership has declined in the last few decades, many people still read a newspaper every day or a
newsmagazine on a regular basis. The influence of print media is therefore significant. The print media is
responsible for more reporting than other news sources. Many news reports on television, for example,
are merely follow-up stories about news that first appeared in newspapers.

TERMS TO REMEMBER

Radio News the other type of broadcast media is radio. Before the advent of television in the
1950s, most Filipinos relied on radio broadcasts for their news. Although fewer Filipinos rely on radio as
their primary news source, many people still listen to radio news every day, especially during morning
and evening commutes. Local news stations have a particularly large audience because they can report
on local weather, traffic, and events.

The Internet, the Internet is slowly transforming the news media because more Filipinos are
relying on online sources of news instead of traditional print and broadcast media. Filipinos surf the sites
of more traditional media outlets, such as ABS CBN and GMA, but also turn to unique online news
sources such as weblogs. Websites can provide text, audio, and video information, all the ways
traditional media are transmitted. The web also allows for a more interactive approach by allowing
people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts,
and social media feeds.

LIBRARIES - It is a place in which literary, musical, artistic, or reference materials (such as books,
manuscripts, recordings, or films) are kept for use but not for sale. Characteristics of libraries in terms of
reliability, accuracy, and value – Libraries of published books are often considered highly reliable,
accurate, and valuable. Books and documents from dominant sources are often peer- reviewed. ISSN or
ISBN registration ensures that standards were followed in producing these materials.

WHAT IS INDIGENOUS?

- Native; local; originating or produced naturally in a particular region/locality.

INDIGENOUS KNOWLEDGE - A knowledge that is unique to a specific culture or society; most


often it is not written down

INDIGENOUS COMMUNICATION - Transmission of information through local channels or forms.


It is a means by which the culture is preserved, handed down and adapted.

INDIGENOUS MEDIA - May be defined as forms of media expression conceptualized, produced,


and circulated by indigenous peoples around the globe as vehicles for communication. Indigenous media
varies from one place to another. The teacher may look for local examples of how communication is
passed on within local communities. Key to this is identifying the source of information and the key
authorities in a community. Indigenous media are channels for change, education, and development
because of its direct access to local channels.

INDIGENOUS MEDIA AND INFORMATION - Original information created by a local group of


people. This also refers to content about indigenous peoples that may be distributed through dominant
forms of media or through forms of communication unique to their people group.

FORMS OF INDIGENOUS MEDIA:

 FOLK OR TRADITIONAL MEDIA


 GATHERINGS AND SOCIAL ORGANIZATIONS
 DIRECT OBSERVATION
 RECORDS (WRITTEN, CARVED, ORAL)
 ORAL INSTRUCTION
***GOD BLESS***

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