HERITAGE TOURISM

SAFEGUARDING
THE PAST BY
MAKING IT
RELEVANT TODAY
JAIME SALVADOR CORPUZ
What is Heritage Tourism?
Travelling to experience the places
and activities that authentically
represent the stories and people of
the past and present.
It includes historical, cultural and
natural attractions.
The ideal places-based form of
economic development
Importance of Heritage Tourism
Create or add value to local resources
Diversify the local economy with new
sources of jobs and income
Meet the changing demands of tourists
(rural and agri tourism as part of heritage
tourism)
It increase the community’s appreciation of
the past
Re-establish identity and save in the midst of
program and modernization
 Principles of Heritage Tourism
Development
Identify the unique parts of our heritage both
tangible and intangible
Ensure community appreciation of heritage
tourism programs (education)
Enjoin cooperation and complementation from
all stakeholders at the outset
Recognize that major heritage projects
alongside small scale community-based heritage
to stimulate local economy
Create quality products and develop
marketable package
 What is HERITAGE?
“Ang hindi marunong lumingon sa
pinanggalingan ay hindi makakarating sa
paroroonan”
Refers to our past
Record of our civilization
Story of the Filipino nation
Classification of HERITAGE
 TANGIBLE – refers to cultural property with
historical, archival, anthropological, archeological,
artistic and architectural value, such as: buildings,
houses, churches, other similar structures, bridges,
rivers, natural areas like caves, mountains, volcanoes,
rivers and others.
 INTANGIBLE – refers to values, practices, traditions,
customs, expressions, knowledge, skills such as songs,
dances, chants, literature, rituals, festivals, crafts, oral
traditions, languages, social practices and others.
 MOVABLE – refers to work of arts such paintings,
sculptures, furniture, antiques pieces, books,
publications with social, historical and cultural values.
CULTURAL HERITAGE
The totality of cultural
properties preserved and
developed over time and
passed on for posterity
A people’s cultural heritage is
their collective national
memory
CULTURAL PROPERTY
Includes all forms of human creativity by which a
nation can reveal its identity
Tangible heritage form the physical expression of
the national memory or the cultural heritage
It includes sites and structures such as place of
worships like Catholic churches and mosques,
ancestral houses on different period, buildings and
edifices with historical, architectural and
aesthetical value, engineering works like parks,
bridges, garden, parks, plazas, fortifications,
historical ruins, dams, dikes, and other similar
works
 HERITAGE CONSERVATION
Our built heritage is evidence of our
political history and socio-economic
development
It reflects our shared values and is tangible
proof of Filipino excellence and creativity
Our architectural heritage thus becomes a
catalyst for a strong pride of place
With pride of place, we arouse cultural and
historical awareness, which often advances
cultural tourism.
 TOURISM AND CULTURAL
HERITAGE
Domestic and international tourism – (1)
foremost vehicles for cultural exchange (2)
provides a personal experience, not only of the
past, but of the contemporary life and society of
others
Positive force for natural and cultural
conservation
Can capture the economic characteristics of the
heritage and harness these for conservation by
generating funding, educating the community
and influencing policy
 TOURISM AND CULTURAL
HERITAGE
An essential part of many national and
regional economies and can be an important
factor in development when managed
successfully
Natural and cultural heritage, diversities
and living cultures are major tourism
attractions
Excessive or poorly managed tourism and
tourism related development can threaten
their physical nature, integrity and
significant characteristics
 TOURISM AND CULTURAL
HERITAGE
The ecological setting, culture and
lifestyles of host communities may also be
degraded, along with the visitor’s
experience of the place.
Tourism should bring benefits to host
communities and provide an important
means and motivation for them to care
for and maintain their heritage and
cultural practices.
 TOURISM AND CULTURAL
HERITAGE
The involvement and cooperation of local
or indigenous community representatives,
conservationist, tourism operators,
property owners, policy makers, those
preparing national development plans
and site managers is necessary to achieve
a sustainable tourism industry and
enhance the protection of heritage
resources for future generations.
 What is CULTURAL TOURISM?
Cultural Tourism has been
defined as: The movement of
persons to cultural attractions
away from their normal place of
residence, with the intention to
gather new information and
experiences to satisfy their
cultural needs.
Concerned with a country or region’s culture.
Includes tourism in in urban areas,
particularly historic or large cities and their
cultural facilities such as museums and
theaters.
Also include tourism in rural areas
showcasing the traditions of indigenous
cultural communities like festivals, rituals,
values and lifestyle or way of life.
Cultural tourists spend substantially
more than standard tourists do.
This form of tourism is also
becoming generally more popular
throughout the world.
It can play in regional development
in different world regions.
Preparing for Tourism
It is a well-known fact that tourism
can be a deadly foe as much as a firm
friend in the matter of development.
Considering the economic might of
the tourism industry, careful
attention should be paid to this
many-sided phenomenon with its
global repercussions.
According to UNESCO, the
impact of tourism is such that
progressives strategies are vitally
needed in order to prepare the
ground for genuinely progressive
international, regional and local
strategies.
We should and must be
always remember that, the
falsification of authenticity
in favor of tourism is a
very serious issue.
 Product Developing
When we travel we look for pasalubong
or souvenir.
When we visiting a place, we do not know
what really in their place unless we see it
for ourselves.
Do a cultural mapping or inventory that
will serve as a jump off point for a
heritage tourism program.
Be proud of what you have.
Architect Augusto Villalon
said: The best way to feel good
about what we have is to know
what we’ve got. So try visiting
as much of the Philippines
and come to an epiphany on
Pinoy greatness.
Protect and preserve the natural and
cultural heritage of the place.
Conserve and protect the living culture of
the place: (1) experiencing different
cultures, visiting natural and cultural
heritage are the reasons most tourists
travel. (2) put safeguards in place such as
local ordinances and policies. (3)
safeguard the local authenticity.
Involve all stakeholders to ensure
sustainability and success of programs.
(1) stakeholders must understand the
value and rationale behind the program.
(2) ask stakeholders what they want or
how they feel about the plan. (3) people
who are left out will not feel good about
the project. (4) ensure that income is
distributed fairly among all communities
involved in cultural tourism.